I'm a copywriter and copyeditor based in New York City. I graduated from NYU with a BA in Linguistics and Creative Writing. I'm fluent in Spanish, French and German.
COPYEDITING: Manuscripts, Magazines, Client-Facing Deliverables
COPYWRITING: Ally Bank, Bernstein Global Wealth Management, Clarins, CTCA, DeKuyper, DirecTV, fruitwater, Hilton Garden Inn, ING, Jim Beam, Land Rover, LG, Pep Boys, PNC, TD Bank, Toyota, Verizon FiOS, Walmart, west elm, Williams Sonoma, Zegna
Clarins had accumulated over 50 years of science-based skin-care insights that needed to be shared with their online community.
My job was to work with a team of writers, designers and producers to create engaging content that would highlight these insights and position the brand as valuable source of skin-care knowledge.
The result was Clarins Beauty 101, an 8-week editorial program that addressed common skin-care concerns, promoted Clarins’s product line (namely their latest offering at the time, Double Serum), and offered their Facebook fans and Twitter followers a chance to have their questions answered by a Clarins skin-care professional.
As the copywriter on this account, I wrote more than 30 long-form articles that mapped back to Clarins’s editorial goals. I also co-scripted a video series that addressed the skin-care concerns of women in their 20s, 30s, and 40s.
Facebook Social Messaging
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Orange Money Campaign
Long-form content for Ally Bank's Straight Talk Blog. Here are some of the many I wrote:
The young affluent professional aspires for the best— in all aspects of life. To achieve his ambition of leading a lavish life, he seeks guidance from the peers and brands that have earned his trust.
Zegna has some of the world's finest lifestyle and luxury fashion consultants, though unfortunately every man can't have these specialists by their side at all times.
Now, with a one-of-a-kind mobile application, Zegna offers its users personalized look and lifestyle advice from sartorial experts whenever they desire. This app enables the Zegna man to better understand the world of high luxury: from how to stay on the leading edge of fashion, to what to eat and where to travel. Plus, through seasonal mobile consultations, the suggestions become even more tailored as the app gets to better know its own Zegna man.
Introducing Zegna Vita, the fully customizable look and lifestyle consultant— bridging the gap from mobile device to in-store experience, from the virtual realm to the physical one, 24 hours a day.
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Location-based Banner Ad
